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Chevrolet , colloquially generally known as Chevy and formally the Chevrolet Division of General Motors Company, can be an American automobile division from the American manufacturer General Motors (GM). Louis Chevrolet and ousted General Motors founder William C. Durant started the business on November 3, 1911 because Chevrolet Motor Car Company. Durant used the Chevrolet Motor Car Company to try a controlling stake in General Motors which has a reverse merger occurring on May 2, 1918 and propelled himself time for the GM presidency. After Durant's second ousting in 1919, Alfred Sloan, in reference to his maxim "a car for any purse and purpose", would find the Chevrolet brand to be the volume leader from the General Motors family, selling mainstream vehicles to contend with Henry Ford's Model T in 1919 and overtaking Ford because best-selling car from the United States by 1929.Chevrolet-branded vehicles can be bought in most automotive markets worldwide, In Oceania, Chevrolet is represented by its Australian subsidiary, Holden, having returned for the region in 2018 after having a 50-year absence with all the launching from the Camaro and Silverado truck. In 2005, Chevrolet was relaunched in Europe, primarily selling vehicles built by GM Daewoo of South Korea together with the tagline "Daewoo continues to grow enough for being Chevrolet", a move rooted in General Motors' try to build a global brand around Chevrolet. With the reintroduction of Chevrolet to Europe, GM intended Chevrolet to become mainstream value brand, while GM's traditional European standard-bearers, Opel of Germany, and Vauxhall of United Kingdom could be moved upmarket. However, GM reversed this move around in late 2013, announcing which the brand could well be withdrawn from Europe, using the exception with the Camaro and Corvette in 2016. Chevrolet vehicles will continue to be marketed inside the CIS states, including Russia. After General Motors fully acquired GM Daewoo this season to create GM Korea, a final usage in the Daewoo automotive brand was discontinued in their native South Korea and succeeded by Chevrolet.In North America, Chevrolet produces and sells many vehicles, from subcompact automobiles to medium-duty commercial trucks. Due on the prominence and name recognition of Chevrolet as one of General Motors' global marques, Chevrolet, Chevy or Chev is needed at times like a synonym for General Motors or its products, a good example being the GM LS1 engine, commonly known from the name or maybe a variant thereof of their progenitor, the Chevrolet small-block engine.

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