Chevrolet , colloquially termed as Chevy and formally the Chevrolet Division of General Motors Company, can be an American automobile division in the American manufacturer General Motors (GM). Louis Chevrolet and ousted General Motors founder William C. Durant started this company on November 3, 1911 because the Chevrolet Motor Car Company. Durant used the Chevrolet Motor Car Company to secure a controlling stake in General Motors using a reverse merger occurring on May 2, 1918 and propelled himself back in the GM presidency. After Durant's second ousting in 1919, Alfred Sloan, together with his maxim "a car for every single purse and purpose", would select the Chevrolet brand for being the volume leader from the General Motors family, selling mainstream vehicles to tackle Henry Ford's Model T in 1919 and overtaking Ford because the best-selling car within the United States by 1929.Chevrolet-branded vehicles can be bought in most automotive markets worldwide, In Oceania, Chevrolet is represented by its Australian subsidiary, Holden, having returned for the region in 2018 after having a 50-year absence using the launching with the Camaro and Silverado truck. In 2005, Chevrolet was relaunched in Europe, primarily selling vehicles built by GM Daewoo of South Korea using the tagline "Daewoo is growing up enough to get Chevrolet", a move rooted in General Motors' try to build a global brand around Chevrolet. With the reintroduction of Chevrolet to Europe, GM intended Chevrolet to become a mainstream value brand, while GM's traditional European standard-bearers, Opel of Germany, and Vauxhall of United Kingdom can be moved upmarket. However, GM reversed this come in late 2013, announcing which the brand can be withdrawn from Europe, using the exception from the Camaro and Corvette in 2016. Chevrolet vehicles will continue to be marketed inside the CIS states, including Russia. After General Motors fully acquired GM Daewoo this season to create GM Korea, the final usage on the Daewoo automotive brand was discontinued in their native South Korea and succeeded by Chevrolet.In North America, Chevrolet produces and sells a variety of vehicles, from subcompact automobiles to medium-duty commercial trucks. Due to your prominence and name recognition of Chevrolet as one of General Motors' global marques, Chevrolet, Chevy or Chev is employed at times like a synonym for General Motors or its products, one of these being the GM LS1 engine, commonly known with the name or even a variant thereof of that progenitor, the Chevrolet small-block engine.
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