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Chevrolet , colloquially termed as Chevy and formally the Chevrolet Division of General Motors Company, can be an American automobile division in the American manufacturer General Motors (GM). Louis Chevrolet and ousted General Motors founder William C. Durant started this company on November 3, 1911 because the Chevrolet Motor Car Company. Durant used the Chevrolet Motor Car Company to try a controlling stake in General Motors having a reverse merger occurring on May 2, 1918 and propelled himself to the GM presidency. After Durant's second ousting in 1919, Alfred Sloan, regarding his maxim "a car for each and every purse and purpose", would select the Chevrolet brand for being the volume leader from the General Motors family, selling mainstream vehicles to take on Henry Ford's Model T in 1919 and overtaking Ford as being the best-selling car inside the United States by 1929.Chevrolet-branded vehicles are purchased in most automotive markets worldwide, In Oceania, Chevrolet is represented by its Australian subsidiary, Holden, having returned for the region in 2018 following a 50-year absence using the launching with the Camaro and Silverado truck. In 2005, Chevrolet was relaunched in Europe, primarily selling vehicles built by GM Daewoo of South Korea together with the tagline "Daewoo continues to grow enough to get Chevrolet", a move rooted in General Motors' make an effort to build a global brand around Chevrolet. With the reintroduction of Chevrolet to Europe, GM intended Chevrolet to become mainstream value brand, while GM's traditional European standard-bearers, Opel of Germany, and Vauxhall of United Kingdom will be moved upmarket. However, GM reversed this move around in late 2013, announcing how the brand will be withdrawn from Europe, while using exception on the Camaro and Corvette in 2016. Chevrolet vehicles will continue to be marketed from the CIS states, including Russia. After General Motors fully acquired GM Daewoo this year to create GM Korea, a final usage in the Daewoo automotive brand was discontinued in the native South Korea and succeeded by Chevrolet.In North America, Chevrolet produces and sells a variety of vehicles, from subcompact automobiles to medium-duty commercial trucks. Due on the prominence and name recognition of Chevrolet as one of General Motors' global marques, Chevrolet, Chevy or Chev is employed at times like a synonym for General Motors or its products, an example being the GM LS1 engine, commonly known through the name or maybe a variant thereof of the progenitor, the Chevrolet small-block engine.

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