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Chevrolet , colloquially known as Chevy and formally the Chevrolet Division of General Motors Company, can be an American automobile division with the American manufacturer General Motors (GM). Louis Chevrolet and ousted General Motors founder William C. Durant started this company on November 3, 1911 because the Chevrolet Motor Car Company. Durant used the Chevrolet Motor Car Company to obtain a controlling stake in General Motors that has a reverse merger occurring on May 2, 1918 and propelled himself to the GM presidency. After Durant's second ousting in 1919, Alfred Sloan, along with his maxim "a car for each purse and purpose", would opt for the Chevrolet brand being the volume leader inside the General Motors family, selling mainstream vehicles to tackle Henry Ford's Model T in 1919 and overtaking Ford because best-selling car within the United States by 1929.Chevrolet-branded vehicles can be purchased in most automotive markets worldwide, In Oceania, Chevrolet is represented by its Australian subsidiary, Holden, having returned on the region in 2018 following a 50-year absence while using launching from the Camaro and Silverado pick up truck. In 2005, Chevrolet was relaunched in Europe, primarily selling vehicles built by GM Daewoo of South Korea with all the tagline "Daewoo is growing up enough for being Chevrolet", a move rooted in General Motors' seek to build a global brand around Chevrolet. With the reintroduction of Chevrolet to Europe, GM intended Chevrolet becoming a mainstream value brand, while GM's traditional European standard-bearers, Opel of Germany, and Vauxhall of United Kingdom could well be moved upmarket. However, GM reversed this relocate late 2013, announcing how the brand will be withdrawn from Europe, using the exception from the Camaro and Corvette in 2016. Chevrolet vehicles will continue to be marketed inside CIS states, including Russia. After General Motors fully acquired GM Daewoo this year to create GM Korea, a final usage with the Daewoo automotive brand was discontinued rolling around in its native South Korea and succeeded by Chevrolet.In North America, Chevrolet produces and sells numerous vehicles, from subcompact automobiles to medium-duty commercial trucks. Due for the prominence and name recognition of Chevrolet as one of General Motors' global marques, Chevrolet, Chevy or Chev is employed at times like a synonym for General Motors or its products, an example being the GM LS1 engine, commonly known with the name or even a variant thereof of their progenitor, the Chevrolet small-block engine.
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