New auto industry segment: Premium compactcars by Audi, Mercedes, BMW

BMW originally an initialism for Bayerische Motoren Werke in German, or Bavarian Motor Works in English) is usually a German multinational company which currently produces luxury automobiles and motorcycles, and in addition produced aircraft engines until 1945.The company was founded in 1916 and has now its headquarters in Munich, Bavaria. BMW produces automobiles in Germany, Brazil, China, India, South Africa, the United Kingdom, and also the United States. In 2015, BMW was our planet's twelfth largest producer of cars, with 2,279,503 vehicles produced. The Quandt family are long-term shareholders from the company, using the remaining shares belonging to public float.Automobiles are marketed within the brands BMW (with sub-brands BMW M for performance models and BMW i for plug-in electric cars), Mini and Rolls-Royce. Motorcycles are marketed beneath the brand BMW Motorrad.The name BMW can be an abbreviation for Bayerische Motoren Werke. The German name just isn't grammatically correct, because motorenwerke is really a single word in German. The term Bayerische Motorenwerke (which was used in several German publications and advertisements in past times) results in English as Bavarian Motor Works, that is used by BMW for marketing products in English-speaking countries. The suffix AG, short for Aktiengesellschaft, signifies an incorporated entity which is of shareholders.The terms Beemer, Bimmer and Bee-em can be used slang for BMW inside the English language and so are sometimes used interchangeably for cars and motorcycles.In the United States, some individuals prescribe that "beemer" really should be used for motorcycles and "bimmer" needs to be used for cars. Some of these people report that "true aficionados" makes distinction and people who don't are "uninitiated." Usage in North American mainstream media also varies, for example The Globe and Mail of Canada prefers Bimmer and calls Beemer a "yuppie abomination", and also the Tacoma News Tribune says that it must be "auto snobs" who makes use of the terms to differentiate between cars and motorcycles.The circular blue and white BMW logo or roundel evolved from the circular Rapp Motorenwerke custom logo, that the BMW company grew, combined together with the blue and white colors in the flag of Bavaria. The BMW logo still used today was developed in 1917, albeit with some other minor styling changes.The origin on the logo is usually thought to be a portrayal on the movement connected with an aircraft propeller while using white blades cutting by way of a blue sky. However, this portrayal was first found in a BMW advertisement in 1929 - twelve years following logo was made - so this is just not the origin with the logo itself.

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