BMW 7series 740Le xDrive iPerformance 2016 review by CAR Magazine

BMW originally an initialism for Bayerische Motoren Werke in German, or Bavarian Motor Works in English) can be a German multinational company which currently produces luxury automobiles and motorcycles, plus produced aircraft engines until 1945.The company was founded in 1916 and has now its headquarters in Munich, Bavaria. BMW produces cars in Germany, Brazil, China, India, South Africa, the United Kingdom, as well as the United States. In 2015, BMW was the earth's twelfth largest producer of cars, with 2,279,503 vehicles produced. The Quandt family are long-term shareholders on the company, while using remaining shares belonging to public float.Automobiles are marketed within the brands BMW (with sub-brands BMW M for performance models and BMW i for plug-in electric cars), Mini and Rolls-Royce. Motorcycles are marketed in the brand BMW Motorrad.The name BMW is surely an abbreviation for Bayerische Motoren Werke. The German name isn't grammatically correct, because motorenwerke is often a single word in German. The term Bayerische Motorenwerke (which is used in several German publications and advertisements in past times) means English as Bavarian Motor Works, that has been used by BMW for marketing products in English-speaking countries. The suffix AG, short for Aktiengesellschaft, signifies an incorporated entity which is belonging to shareholders.The terms Beemer, Bimmer and Bee-em are normally used slang for BMW within the English language and therefore are sometimes used interchangeably for cars and motorcycles.In the United States, many people prescribe that "beemer" must be used particularly for motorcycles and "bimmer" must be used for cars. Some of these people report that "true aficionados" makes distinction and those that don't are "uninitiated." Usage in North American mainstream media also varies, for example The Globe and Mail of Canada prefers Bimmer and calls Beemer a "yuppie abomination", plus the Tacoma News Tribune says it's "auto snobs" who makes use of the terms to differentiate between cars and motorcycles.The circular blue and white BMW logo or roundel evolved from the circular Rapp Motorenwerke custom logo, by which the BMW company grew, combined with all the blue and white colors with the flag of Bavaria. The BMW logo still used today was developed in 1917, albeit with some other minor styling changes.The origin with the logo can often be thought to be a portrayal from the movement of the aircraft propeller with all the white blades cutting by way of a blue sky. However, this portrayal was first utilised in a BMW advertisement in 1929 - twelve years following the logo was developed - so this will not be the origin in the logo itself.

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