Chevrolet , colloquially called Chevy and formally the Chevrolet Division of General Motors Company, can be an American automobile division on the American manufacturer General Motors (GM). Louis Chevrolet and ousted General Motors founder William C. Durant started this company on November 3, 1911 because Chevrolet Motor Car Company. Durant used the Chevrolet Motor Car Company to get a controlling stake in General Motors which has a reverse merger occurring on May 2, 1918 and propelled himself back in the GM presidency. After Durant's second ousting in 1919, Alfred Sloan, in reference to his maxim "a car for any purse and purpose", would select the Chevrolet brand to get the volume leader inside the General Motors family, selling mainstream vehicles to tackle Henry Ford's Model T in 1919 and overtaking Ford because best-selling car from the United States by 1929.Chevrolet-branded vehicles can be bought in most automotive markets worldwide, In Oceania, Chevrolet is represented by its Australian subsidiary, Holden, having returned for the region in 2018 from a 50-year absence together with the launching with the Camaro and Silverado pick up truck. In 2005, Chevrolet was relaunched in Europe, primarily selling vehicles built by GM Daewoo of South Korea using the tagline "Daewoo continues to grow enough to get Chevrolet", a move rooted in General Motors' try to build a global brand around Chevrolet. With the reintroduction of Chevrolet to Europe, GM intended Chevrolet to become mainstream value brand, while GM's traditional European standard-bearers, Opel of Germany, and Vauxhall of United Kingdom could well be moved upmarket. However, GM reversed this relocate late 2013, announcing that this brand can be withdrawn from Europe, using the exception on the Camaro and Corvette in 2016. Chevrolet vehicles will continue to be marketed inside CIS states, including Russia. After General Motors fully acquired GM Daewoo next year to create GM Korea, the final usage in the Daewoo automotive brand was discontinued to use native South Korea and succeeded by Chevrolet.In North America, Chevrolet produces and sells many vehicles, from subcompact automobiles to medium-duty commercial trucks. Due towards the prominence and name recognition of Chevrolet as one of General Motors' global marques, Chevrolet, Chevy or Chev can be used at times as being a synonym for General Motors or its products, an example being the GM LS1 engine, commonly known from the name or even a variant thereof of their progenitor, the Chevrolet small-block engine.
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